The Next PDMA event!

When: Monday 19 March 2018, 5:00 pm

Where: Massey University Engineering School, 2 Kell Drive, Albany (Above Albany Library in Albany Village)

NEW: Have you taken part in a Design Thinking workshop previously? Would you like to have a go at being a facilitator? If so, then there is a facilitation workshop starting at the slightly earlier time of 4:30PM, prior to the main workshop. RSVP to this message if you are interested -

PDMA-NZ - Design Thinking Workshop

  • Led by Peter RobandEva Gluyas and Saskia van der Geest from D-3

  • Come join us for a hands-on workshop learning Design Thinking. If you haven't had a chance to experience Design Thinking yet, now is your chance. This is a quick (2 hour) workshop where you get to experience the tool. It's hands-on, fun and upbeat and you'll walk away with a new tool under your belt which you can use straight away in your work. If you've experienced Design Thinking before but would like a chance to help facilitate or just a chance to experience it again (and gain a deeper level of understanding), come along and join in the fun!

- Design thinking is an innovation methodology developed by Stanford University. It's a powerful and effective tool to create deeper engagement with customers, develop products and services that meet their needs and grow your business. You'll learn how to gain better customer insights, how to rapid prototype, how to test your ideas with customers and how to turn insights into better ideas.

- "You can't learn to ride a bike from a lecture and you can't learn Design Thinking that way either. You need to experience it."

  • Peter Roband

Design Thinker/Coach at Phd3

Peter has 30+ years experience in design in NZ and Europe. He has been involved in the NZTE Better by Design programme from its inception. He is a Fellow of the Designers’ Institute of NZ and on the advisory committee for AUT Communications Design.

  • Saskia van der Geest

Director at Van Der Geest Consulting

Saskia van der Geest MSc. is an active consultant and coach in the field of New Product Development. She helps management teams to improve profitability and market share through setting up their organisations to predictably deliver a continuous stream of profitable high-quality new products (or services) faster.

  • Eva Gluyas

Creative Director at Radicle Insight Ltd

With a formal education in product design and architecture, Eva has been practising as a designer for more than 34 years. The majority of which has included running her own businesses in the UK & NZ. Eva consistently works with organisations at the leadership level to facilitate transformational change through design thinking and application of robust ‘design doing’ practice. Her work has included spatial design, product design, design for cultural and organisational change and service design.


Event schedule

5.00 - 5.20 pm Registration, welcome, drinks, nibbles, networking

5.20 - 5.30 pm PDMA intro

5:30 - 7.30 pm D-Thinking Workshop led by Peter Roband, Eva Gluyas and Saskia van der Geest

7:30 - 8:00 pm Networking and refreshments



  • PDMA-NZ members $ 0

  • Non-members $ 25

  • Non-member students: $15

Book here

Look forward to catching up with you all on the 19th!

-The PDMA team



Massey University Engineering School

Project Room 2, Level 2 (Above Albany Village Library)

2 Kell Drive

Albany Village


Take the Oteha Valley Road exit off SH1 and drive past the North Harbour Stadium. Turn right at the Albany Village traffic lights onto the Dairy Flat Highway and drive through Albany Village. Turn left into Kell Drive. Massey University Engineering School is above and behind the Albany Village Library.

* To become a PDMA member, go to