PDMA-New ZealandPDMA-NZ Launch Event - Auckland
Tuesday, 6th November 2007
Evidence of the growing interest in product development and the need for an organization that focused specifically on product innovation & management was demonstrated by the attendance of over 90 participants. An emphasis was placed on networking within a friendly atmosphere. The guest speaker was Rod Oram, a well-respected journalist and commentator on New Zealand business and the economy. A quiz, based on New Zealand product innovation, gave an opportunity for participants to have some fun while a local jazz band created a relaxed and convivial atmosphere.
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Feedback Form Results:
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It is clear that people enjoyed the launch function (100% positive response!)
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Most people (76%) prefer a newsletter emailed to them once in 2 or 3 months.
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68% would be interested in a Conference, plus 28% are ‘maybes’. At a price of up to $600. 64% interested in a half-day workshop.
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96% willing to pay ~$10-15 for networking events (for non-members, members free), held quarterly (51%).
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77% willing to help support PDMA-NZ (yes+maybe), and sponsor 65% (yes+maybe).
Sample Feedback:
- "That was a great presentation. I've heard Rod on many occasions and this was truly a superb presentation by him - he's always very good but this was exceptional."
- "Mixed cross-industry attendees, guest speaker, seating order and quiz - nice touch!"
- "Format and turnout"
- "Structured but casual interaction"
- "Information, entertainment and networking blend"
Thank you to Rod Oram for his presentation
Thank you to the sponsors for this event:
